It’s a mistake to think that all fans are the same. Some fans will spend way more money on you than others. It’s way more profitable to give superfans premium content/attention/experiences than to try to get the masses to do…
Properly naming organizing your files when creating music is a lot like going to the gym: we all know we should, but man it’s hard to find the motivation – especially when in the creative zone. Today I want to…
So you’ve created your song and you’ve decided to hire a mix engineer to bring your music to the next level. The files you send are sometimes (incorrectly) referred to as “stems,” while in fact they are “multitracks.” So let’s…
Some of the most often-confused terms in audio: sample rate, bit rate, bit depth, buffer size. As a musician, you don’t need to know every nerdy detail about each term, but you should at least know the difference between them…
I’m a big fan of DistroKid for releasing music. It’s what I point most artists toward if they’re serious about making a career out of music because of the rapid release strategy you should be using in 2021. But the…
Playing for real live people is a key part of building a music career as an artist. Yet I see many people going out and playing with little intentionality. So I want to help you think about your public performances…
Does My Band Need A Website? 100% YES, your band needs a website. I think it’s actually more important than your social media in many ways. Today, I want to lay out 6 overarching reasons why your band needs a…
I’m sure you’re aware that musician mental health is an important topic. One of the most important ways to manage your mental health as a creative is to set yourself up for success using systems. What does “systems” mean? It…
I know you’ve worked hard on your music. You’ve spent the last chunk of your life working tirelessly to make sure the songs, production, mix, etc is perfect. But unfortunately, so many artists drop the ball on the promotion and…
We’re big fans of asking for direct support from your fans (just watch our free workshop on the new music business model to learn more). So naturally, we’re also big on album crowdfunding via Indiegogo or Kickstarter for your new…
If you’re releasing music, you should absolutely be releasing lyric videos for each song. Not a cheezy slideshow with the lyrics, but an actually cool lyric video. Today I want to share three reasons why you need to release a…
I’ve got an exciting podcast episode I couldn’t wait to share with you. We talk with the amazing Graham Cochrane of The Recording Revolution about how artists can build sustainable, passive income online. Graham has turned The Recording Revolution into…
I get most artists care less about radio these days, but since radio still reaches a lot of people, it’s still a big question. As someone who worked in radio programming before going full-time in music, let me clear up…
People are too obsessed with vanity metrics in the music industry. Well in regular life too – but especially in the music industry. I’m sure you’ve looked up your artist friends’ stream numbers or Instagram followers. It certainly feels good…
My friends in the band 09 are on the latest episode of Music Business Mindset. What’s special about them? Aside from cranking out great tunes and building a cool following, a couple of things: Most notably, they don’t have a lead…