I know you’ve worked hard on your music. You’ve spent the last chunk of your life working tirelessly to make sure the songs, production, mix, etc is perfect. But unfortunately, so many artists drop the ball on the promotion and…
As a musician, it’s natural to want to be discovered and to have your music reach as many people as possible. However, in today’s digital age, it’s easy to get caught up in the idea that you need a viral…
I’ve been tempted to not even write this post because I don’t want to add to the AI-is-taking-over-everything hysteria, but here we go…. I truly think AI is going to be one of the biggest revolutions of all time –…
So I’ve been using the Aston Origin plus their combo shockmount and pop filter to record vocals on a lot of projects lately. I gotta say, it sounds AWESOME. There’s probably not a better bang for your buck out there.…
I often hear people talk about how they recently learned mixing from YouTube or following social accounts with mixing tips. Or that learning mixing is “easy” these days with the wealth of knowledge available online. At risk of sounding like…
The creator economy is huge and growing. We all know this. In fact, I encourage musicians to consider a business model inspired by creators of all formats – one based around monetizing your top fans. We’ve seen platforms like Patreon,…
You may have heard of a radio remix or a radio edit. I used to work in radio programming and VERY often we would play a radio-specific version of the song. This is because either a) radio wanted something stylistically…
So this is PURELY my personal speculation — and quite off the cuff. I could be wildly wrong about all of this. Some of these predictions are pretty safe, some are spicy. So enjoy my shoot-from-the-hip predictions. 1. Building True…
Let’s talk about hiring people to work on your music. Spoiler: you get what you pay for. This is not an exhaustive list of options/pros/cons, but more to familiarize yourself with the options out there. What Are You Trying to…
There are a lot of misconceptions about the word “production” – especially since it’s a term that often gets thrown around for a lot of different things (live, the fact that anyone making EDM or hip-hop has been dubbed a…
In the age of streaming and social media, it’s easy to think that touring is no longer necessary for a successful music career. But in reality, touring is still one of the best ways to build a dedicated fanbase and…
I’ll not beat around the bush: If your goal is to build a career in music, build followers, get streams and placements, and not just have a nice work of art for your friends and family, you should switch to…
Story Time I recently had a writing session with a good friend of mine. As I threw out ideas, he pushed back at a few of them. This is normal (and healthy) in a writing session, but his reasoning was…
We’ve all seen Spotify Canvases. It’s the looping 8 second video that gets shown instead of your album cover in the player view. They obviously look cool, but just ran across some interesting data about adding them to your songs.…
One of our clients, Anthem Worship, just released a new music video for their song, Here to Stay. Being that they are a part of the church, they had been posting all music videos and music-related content on their church’s…
Cory Wong is a guitar player’s guitar player. He has such a unique style that he just owns. Because of that he has a huge following of musicians – pro and hobbyists alike. He’s also a hilarious guy. He’s just…