In the age of streaming and social media, it's easy to think that touring is no longer necessary for a successful music career. But in reality, touring is still one of the best ways to build a dedicated fanbase and establish a lasting connection with your audience.
There's nothing quite like seeing an artist perform live. It's an immersive, intimate experience that allows fans to connect with the music and the artist on a deeper level. When you tour, you have the opportunity to interact with your fans in-person, create memorable experiences, and build a personal relationship with them. In fact, I think that's why even small gigs can lead to deeper relationships than large ones – it's easy to just chill with the audience after the set and eat/drink. This makes people far more invested in you than just seeing you on a screen while doomscrolling.
Touring also allows you to expand your fanbase beyond your local area. It's a chance to play in front of new people and introduce yourself to people who may not have heard of you before. There's a reason people in every industry still get on a plane and meet face-to-face as opposed to just on the phone.
In addition, touring can also help you hone your craft as a performer. Playing live shows on a regular basis will help you improve your stage presence, crowd engagement, and overall performance skills. 10,000 hours and all that. Being on stage has to become more natural than being in an audience. You can always tell the difference between an experienced performer and one that's still finding their feet.
So don't discount the power of touring – it's still an essential part of building a successful music career. Whether you're just starting out or you're an established artist, hitting the road is a great way to connect with your fans and grow your audience.
David Ryan Olson
Hey I'm David. I'm a mix engineer and I run Evergreen Records. We are all about helping you grow.
If you'd like to work with us on your next project, or would love to chat about the music business, please don't hesitate to reach out!