Giants by Anthem Worship
Out now from Evergreen Records artist, Anthem Worship – a new song called Giants.
This was a song that Anthem Worship was singing in their congregation to warm response so, we knew we wanted to put some extra attention into the production and promotion.
Playlists and Blogs
On release to streaming services on April 21, 2023, Giants was added to a number of user-created playlists including New Release Tuesday's roundup of new music that week, Universal Hit's Top Christian Hits 2023, and numerous other grassroots playlists. In fact, Giants was the top song on SubmitHub's Christian chart the week it was released.
Playlists are great, but so are written articles – as those still show up for years and help with SEO. We helped get Giants featured in a number of online outlets including CCM Magazine, The Christian Beat, and ChristianDance.EU.
Additionally, Giants was submitted for consideration to radio stations nationwide. We will update this as results come in (radio is a long-term pitch process), but initial response is good. In fact, it was the 5th most-streamed song by Christian radio programmers nationwide within the music delivery software all the stations use for the week leading up to May 7, which is huge for an artist that's not already popular like Hillsong or Phil Whickham.
We helped guide the Anthem team with the social media promotions for Giants. Here are some of those posts:
We also helped get Anthem Worship set up with some basic paid ad campaigns. First up was on Instagram:
The other avenue we pursued was YouTube sidebar ads, which is basically paying to make sure you show up in the suggested videos list:
This is a great option for promo since it's getting people already on YouTube to watch your YouTube content.
Written by Joshua Jamieson, Jared Jamieson, and David Ryan Olson
Vocals: Logan Dickinson, Janelle Ringer, Megan Robles
Instruments: Jon Lemeau, Dan Bailey, Jared Jamieson, David Ryan Olson
Produced by Jared Jamieson and David Ryan Olson
Mixed by David Ryan Olson at Evergreen Records
Mastered by Mike Cervantes at The Foxboro
Additional Editing: Kenny Miranda