I logged onto Reddit today and saw a discussion on how people would promote an amazing song they made for under $200. I saw a number of people saying they would pay for TikTok stars or other microinfluencers to tag…
I came across this post on r/WeAreTheMusicMakers I love writing out demos/songs, but anytime I show someone my music and ask to collaborate I often get told “there could be more there instrument wise/production wise.” I’m not sure what people…
I’m going to drastically simplify because marketing is a LOT more than these two things, but when it comes to the PROMOTION area of Marketing, we can think of most activities as falling into two camps: brand building or user…
You may have heard a bunch of terms thrown around including producer, engineer, mix engineer, mastering engineer, etc. No worries if you’re trying to wrap your head around all the different roles, so let’s break them down for you. What…
One of the most common and misunderstood questions I get is about which sample rate you should record at. Short Answer: 48khz and 24 Bits I recommend tracking everything at 48khz and 24 bits. I’ll keep the boring technical reasons…
Confused by the options DistroKid gives you? Here are my recommendations for what you should and shouldn’t do. First things first, make sure you’re uploading full-resolution WAV files. I will legitimately cry if you upload an mp3. You might not…
We’ve all been there. You get a cool gig or show and you want there to be a good turnout. So you ask yourself “how to get friends out to my shows?” You decide to spend the next two weeks…
This is a guest post from Kristen Olson, a mental health peer worker who writes the blog Lived Experiences on the topics of mental health and personal wellbeing. This article is for discussion purposes only and should not be used…
Every musician needs some way to record themselves at home (even though we firmly believe in the importance of working with a professional for your RECORDS). So here is our guide of the best home recording gear for most musicians…
Hey friend! If you have the crazy dream of wanting to make a living in music, I’m glad you’ve landed here. This article is all about helping you really hone in on how to build a lasting career in music,…
Having a real website and professional email is an important part of building ANY business – and that applies to musicians too. If you or your band wants to build credibility, effectively market, and fully execute on key opportunities as…
There’s a misconception that more followers automatically means more fans. Let’s look at a case study of why followers aren’t fans and the marketing psychology behind that, and how you can be better equipped to market your music and your…
It’s a mistake to think that all fans are the same. Some fans will spend way more money on you than others. It’s way more profitable to give superfans premium content/attention/experiences than to try to get the masses to do…
Properly naming organizing your files when creating music is a lot like going to the gym: we all know we should, but man it’s hard to find the motivation – especially when in the creative zone. Today I want to…
So you’ve created your song and you’ve decided to hire a mix engineer to bring your music to the next level. The files you send are sometimes (incorrectly) referred to as “stems,” while in fact they are “multitracks.” So let’s…