23. Graham Cochrane on Making Money as an Artist
Graham Cochrane is the founder of the Recording Revolution, a Youtube channel and online academy that helps artists record themselves at home. He's since pivoted into helping people develop online businesses that involve content creation and passive income.
We talk about how musicians can apply the same principles he teaches content creators in order to build a sustainable, passive income online – with a fixed amount of work.
What You'll Learn
- Why home recording is important for all artists
- How to view your band as a business
- How to build multiple streams of income for your band
- How to build passive income using your following
- How to think about content strategically
- The importance of email marketing for bands
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About Music Business Mindset
Music Business Mindset is the official podcast of Evergreen Records – a production company dedicated to helping independent artists grow. We take a bit of a different approach to helping you find success, focusing less on the gear and trends, and more on YOU and your band as a business.
The podcast brings you interviews from awesome artists and industry leaders – all with the goal of helping you find true and lasting success, financial stability, and personal wellbeing on your journey in the music industry.
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Resources:
Evergreen Records | Production and Mixing
Guide: The Best Way to Promote Your Music
Guide: How to Build A Pro Web Presence to Grow Your Band
David's Hierarchy of Leads – The 4 Levels of Fandom
Music Marketing Psychology Case Study
SongwriterSounds: Ultra-Usable Synth Presets for Logic Pro X