MBM 6. Mark Eckert: how A.I. is changing the music industry and how to work the Spotify algorithm for more streams

Music Business Mindset

6. Mark Eckert: how A.I. is changing the music industry and how to work the Spotify algorithm for more streams

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Mark Eckert is an indie-pop producer and artist developer from Charlotte, NC. But he’s also someone who is obsessed with tracking where the industry is going. We talk with him about how AI is changing the music industry, the streaming game, and how you can work the Spotify algorithm to your advantage.

What You'll Learn

How AI is changing the music business
How Spotify's algorithm works (and use that to your advantage)
Why many smaller playlists is better than one big one
Non-traditional methods for promoting your music

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About Music Business Mindset

Music Business Mindset is the official podcast of Evergreen Records – a production company dedicated to helping independent artists grow. We take a bit of a different approach to helping you find success, focusing less on the gear and trends, and more on YOU and your band as a business.

The podcast brings you interviews from awesome artists and industry leaders – all with the goal of helping you find true and lasting success, financial stability, and personal wellbeing on your journey in the music industry.

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